Aped by Drake: The Phreak615 Campaign
2008 was my favourite year at MuchMusic. And clearly Drake liked it too. We created a viral marketing campaign for the MMVAs called...
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randalljamesgraham
Nov 3, 20211 min read
LMFAO Are Complete Pros
In 2012, the hottest track of the summer was LMFAO’s Party Rock Anthem. And we had tapped the (uncle) Redfoo and (nephew) SkyBlu to host...
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randalljamesgraham
May 22, 20201 min read
What To Do During A Pandemic.
During a lockdown people will do almost anything to keep busy. I built a birdhouse from scratch. Shot birds hanging out in it with my...
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randalljamesgraham
Apr 15, 20201 min read
Is Sweeding the Most Fun You Can Have With Your Team?
(Yes!) In 2008 Michel Gondry released the film Be Kind Rewind and “Sweeding” was born. After their entire movie library is accidentally...
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randalljamesgraham
Aug 2, 20181 min read
Everything I Hold Dear I Owe To Cadbury.
The Cadbury Bicycle Factory initiative began in 2008 to support children in Ghana, one of Cadbury’s primary cocoa producing regions. And...
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